CASE STUDIES

Fan

Aesthetic Redesign with Performance Upgrades

Challenge

A long-standing fan product line was ready for a refresh. While performance was acceptable, the customer sought a redesign that would both modernize the aesthetics and introduce new functionality across the product family. The challenge was to improve airflow, integrate weather protection, and introduce a cohesive visual style — all while maintaining compatibility with the existing brand identity and hitting aggressive cost targets.

Solution

Steiner Enterprises reimagined the entire fan assembly — from blade geometry to grille structure and even switch placement — to create a more efficient and visually unified product. An illuminated on/off switch added usability in low-light conditions, while upgraded sealing and enclosure features enhanced weather resistance. Despite these upgrades, all performance and safety metrics were maintained or exceeded.

Design & Engineering Highlights

Optimized airflow and reduced noise

Matches design language of the broader product family

Silicone gaskets and molded details for outdoor use

Silicone gaskets aa: Integrated backlit on/off switch for improved visibilitynd molded details for outdoor use

  • Axial fan engineering
  • Plastic injection molding and silicone component integration
  • Electrical system redesign
  • Packaging for retail sale

and production in an ISO 9002-certified facility

Outcome

The redesigned fan offered stronger airflow, a refreshed look, and enhanced weather protection, making it a standout upgrade within the customer’s product family. The cohesive styling helped unify multiple SKUs under a single design language, supporting better branding, merchandising, and user experience.

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