CASE STUDIES
A long-time customer had developed an extensive modular pole system for bird feeders, but new customers were struggling to figure out which components they needed to get started. With dozens of accessories and configurations, first-time buyers were overwhelmed, which limited sales growth. The customer needed a starter kit solution — complete with packaging, component sourcing, and retail presentation — to help buyers make confident purchase decisions.
Steiner Enterprises collaborated closely with the customer to define the ideal starter kit configuration, selecting a streamlined set of modular components that could be securely packaged together and easily assembled. Steiner then developed a custom internal packaging structure to protect irregular metal parts during shipping. Finally, the product was launched in a branded, full-color retail package that clearly communicated value and simplicity on the shelf.
Identified key components for a complete beginner set
Developed a shipping substructure to secure metal parts of various shapes
Created 4-color retail box with engaging graphics and clear instructions
Packaging and material efficiencies helped maintain aggressive pricing
Produced leveraging both domestic and international supply chains.
The Pole Box Sets helped dramatically increase sell-through rates at retail by giving customers a clear and approachable entry point into the modular system. The professional packaging, more compact cartonsize and simplified setup process made a strong impact both on the shelf and in the field.
We’re excited to help you launch your next product. Reach out today to discover how we can turn your ideas into reality.
We’re no mere contractor for hire. When you work with us, you get a partner who’s invested in seeing your products succeed and your business flourish. Contact us today to see how we can help get your ideas off the ground!
