There’s no denying it, the world of home brewing is growing ever more popular and complex. Our client had created a device—a mechanical thermometer—that already did a decent job at helping home brewers maneuver through the brewing process. But time marches on, and as society leans increasingly on new, improved technology to make our lives easier, our client recognized an opportunity to improve their customers’ experience.
There’s no denying it, the world of home brewing is growing ever more popular and complex. Our client had created a device—a mechanical thermometer—that already did a decent job at helping home brewers maneuver through the brewing process. But time marches on, and as society leans increasingly on new, improved technology to make our lives easier, our client recognized an opportunity to improve their customers’ experience.
Our client wanted to offer their customers options: they envisioned this new thermometer as an electronic, digital model that could communicate with a smartphone to guide home brewers through the process much more smoothly and efficiently. In essence, they wanted the device to act as a personal, digital brewing assistant. So, they came to us to help create this bluetooth-enabled thermometer—one that would offer a much better customer experience and would allow for lots of add-on features.
Intense/Complex
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